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An often overlooked part of creating a new product is to also design the Business Model. This is also the responsibility of the engineer or designer. Read about Business Model. Your choice of a business model provides many opportunities for innovation.
This is not the same as a Business Plan, which contains much more information including financial projections. Rather, your Business Model considers and defines the key elements needed to manufacture, distribute and finance your proposed idea.
Dr. Vivek Murthy
3 years ago
1 comment:
I was just thinking this earlier today. The popular rise of design thinking in business circles has largely been influenced by 3rd party product design firms and popular press. What business needs is this type of systemic design thinking. There may be star, in-house individuals who can charge a path toward change, but much of the feedback and actionable insights will come from the employees and managers across the organization. This is in line with the Peter Senge model of organizational learning and transformation.
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