Now More Than Ever- People, Products and Companies Must Create Value

Each of us needs to constantly ask ourselves, "How can I create more real value for my customers? What is the "Value Proposition"?" In the past, we could get away with simply creating products or services that looked better or were advertised in a clever way.
In this New Reality, long term success depends on producing real value.

• Products need to be FAR BETTER in Every Way, than what exists.
  
• Make the USER #1- Put the user first and always do what is best for him/her, rather than what seems best way to produce near term profits for you and your company.
  
• Green is good, but whatever it is, needs to be less expensive.
• Products and services need to provide additional FUNCTIONS. Look at the Apple iPhone. It isn't just a cool phone or a camera. It can provide a growing list of additional functions
• These new functions need to create value. Don't be fooled by applications that are just "Cute", with no real value that you can point to. How do they save- time and money?
  
• Perhaps the easiest route to making products better is to make them "smarter". Add low cost sensors and electronics in order to add value.